The Service
Using content strategy and service design to communicate the needs of people experiencing homelessness and their provider while creating a shared understanding.
The Client
Javara Indigenous Indonesia is a food-focused social enterprise working with 50,000 smallholder farmers in Indonesia and leading purveyor of artisanal food products.
The Challenge
How might we create local brand awareness and community outreach?
How might we increase customer knowledge and interaction with the brand by hosting educational events around food diversity?
The Approach
SETTING THE BASELINE
I started by analyzing existing workflows and systems, levels of efficiency, influence in the local and global food sectors. To gain a better insight into the organization, I conducted informal interviews with the various stakeholders, including the Javara team, their consumers, the farmers, and suppliers.